I was humbled today when I tried to find some resources for international callers. Courtney Johnson has been developing a list and invited me to join in the fun. I started (and ended) with Russia, knowing it is a large, populous country—but I do not speak or read Russian! I used Google’s browser translator to do web searches in Russian, and then translated them back to English to determine whether I had panned any gold nuggets. Because thehopeline.com is accessible worldwide, the ministry gets chats from abroad. Although their issues may be the same, local services are not. The planned launch of an internet radio station will no doubt create more cries for help from afar, and the hopeline staff is preparing for this demand.
I joined Debbie who was working on a list of station affiliates. The objective was to locate and review the affiliates’ websites to determine how prominently, if at all, Dawson or the hopeline was featured. Approximately 150 affiliate stations broadcast DM Live or one of the ministry's prerecorded shows. The coverage map is impressive, thanks to syndication on a radio network of Top-40 format stations.
DM Live is good business for them because it benefits their listeners while qualifying as public service under FCC regulations. However, most of these stations focus on their music and their boilerplate websites reflect this. Many of the sites link to the hopeline, but the link and any content promoting DM Live are usually inconspicuous from the front page. Given the number of affiliates, this time-consuming exercise is still in process.
Debbie’s workday ended with a trip to the gym with Taylor, while I did some catching up on the blog. Check out the sunset, another beautiful one.
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